Redesigning the sales strategy for a globally leading Silicon Valley technology company.
A leading global technology company was facing challenges in enterprise sales outside USA. The VP for international sales was appointed and a new management team put in place.
We helped the team gather conventional and unconventional market data. We designed a workshop for the VP and his directors, based on the real insights from the market. A two day offsite was held.
The team designed a new global “long-tail” strategy to tap into the small business market. The division was renamed and restructured to support the strategy. New market sales brought revenue increase within